London Basketball Association Annual Report 2015/16 - LBA | Basketball
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London Basketball Association Annual Report 2015/16

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It is with great relief that we can say that all the hard work and sweat on and off the court has not been in vain. We have had a phenomenal year with ever increasing reach and growth. We have continued to gain momentum and appear to be increasingly in demand! Now that we are a registered charity with 4 years of operations and experience under our belt, we are becoming
increasingly stable and sustainable.

We continue to do phenomenal work in deprived London Communities in some of the most disadvantaged neighbourhoods. We have continued to make all of our sessions affordable and accessible to the public and as a result have reached over 4000 unique participants this year.

 

 


 

SPECIAL THANKS…

 

We would like to say a massive thank you to all the people who donated to and sponsored our noble cause. Special thanks go to:

  • South Kilburn Trust
  • London Sport, Sportivate
  • William Wates Memorial Trust
  • Westminster Sports Unit
  • OneWestminster
  • GLL
  • Academy sport
  • Everyone Active
  • Wembley Stadium National Trust
  • London Youth
  • Sported
  • L&Q
  • Free sport
  • Queens Park Community Council

 


 

OUR DATA & EVALUATION:

 

LBA continue to have robust systems in place to measure our impact on society, allowing us to prove the benefit of sport and youth work. We have 2 primary platforms which we use to collect data and produce results on the impact of our work, Sportworks and Life Effectiveness Questionnaire, which we briefly explain and analyse below. We have also put significant effort into digitalising our work by capturing more and more footage through video and on social media which in turn has given us a reach of over 100,000 impressions per month.

 

Sportworks data:

 

The results we produced in our last year are staggering and evidenced. We use Sportworks to measure our impact. This tool was developed by the charity, Sported, and established social research specialists, Substance, to enable organisations to demonstrate the impact and cost saving to society of their work. The tool measures our impact across 7 prolific areas, shown in the graph below.

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On average, our data showed that we positively benefit 4 out of every 10 of our beneficiaries in the aspects measured in the table above. We also had a total of over 4,000 unique participants this year!

The Sportsworks tool translates our projects’ impact into a figure which shows how much money our projects attributed to saving society. In our most recent year we attributed to saving society over £25,000,000!

Our most substantial points of impact were the following:

  • £6.9 million in relation to substance misuse
  • £6.8 million in relation to wellbeing
  • £4.5 million in relation to those who are not in employment or education (NEETS)
  • £2.8 million in relation to obesity in boys

 

graph

Life Effectiveness Questionnaire Data:

 

This year we utilised the Life Effectiveness Questionnaire (LEQ) to measure the impact of our projects in empowering individuals.

The questionnaire is conducted at the beginning and end of the project, in order to identify th9e change the project has made in participants. LEQ measures personal skills that are important factors in how effective a person will be in achieving their aspirations in life. As a result, the LEQ measures the 8 following factors:

  1. Intellectual flexibility – the extent to which the individual adapts his/her thinking and accommodates new information from changing conditions and different perspectives.
  2. Time management – the extent that an individual makes optimum use of time
  3. Social competence – the degree of personal confidence and self-perceived ability in social interactions.
  4. Achievement motivation – the extent to which the individual is motivated to achieve excellence and put the required effort into action to attain it.
  5. Task leadership – the extent to which the individual leads other people effe9-1ctively when a task needs to be done and productivity is the primary requirement.
  6. Emotional control – the extent to which the individual maintains emotional control when faced with potentially stressful situations.
  7. Active initiative – the extent to which the individual initiates action in new situations
  8. Self confidence – the degree of confidence the individual has in his/her abilities and the success of his/her actions. 

 

The LEQ data allows us to calculate the percentile increase in a person’s perception of themselves across the 8 factors. The results of this research is analysed below on a project by project basis.

 

 

Volunteer and Develop Programme:

 

Our volunteer and develop programme saw phenomenal results this year whic11-2h was reflected in our LEQ results. In total, 67 individuals took part. The feedback through the life effectiveness questionnaire showed us that 100% of our completed participants showed a very strong positive change in all 8 factors measured by LEQ.  

Our project saw an average percentile increase of 43% across the 8 measured factors and had the strongest impact on the following areas:

  • Self confidence – 46% increase
  • Intellectual Flexibility – 45% increase
  • Social competence – 43% increase
  • Emotional control – 43% increase

Outcomes:11

Other evidence shows us that people who took part in our Volunteer & Develop programme move on to gaining paid jobs in the industry of their choice. These industries range from social media marketing to basketball coaching to name a couple. We pride ourselves in providing quality training and work experience and in turn provide invaluable references to participants.

 

Holiday Activities

 

Our Holiday Activities programme also saw incredible results which were reflected in the outcomes of our LEQ analysis.

This project saw an average percentile increase of 41% – 46% across all 8 measured factors, and had the greatest impact on the following areas:

  • Achievement motivation – 46% increase
  • Intellectual flexibility – 44% increase
  • Emotional control – 43% increase
  • Task Leadership – 41% increase

 

Social Scrimmages

 

This year we collected Life Effectiveness Questionnaires at 3 of our social scrimmage sessions. These sessions took place in Islington (North London), Kensington (South West London) and Lewisham (South East London). The LEQ data gave us very interesting data on how our sessions impact participants in different parts of London.

Islington:

Our analysis in Islington covered three 10 week periods. Our results consistently showed that our highest areas of positive impact were in the following:

  • Self confidence – 45% increase
  • Achievement motivation – 45% increase
  • Intellectual flexibility – 45% increase
  • Emotional control – 43% increase

Our Islington Social Scrimmages saw an average of 43.4% percentile change across all 8 measured factors. This translates to a very strong, positive impact overall.   

Kensington:

Our analysis in Kensington covers five 10 week periods. Our results showed that our highest areas of positive impact were on the following factors:

  • Social competence – 44.% increase
  • Self confidence – 45% increase
  • Emotional control – 44% increase
  • Achievement motivation – 47%

Our Kensington Social Scrimmages saw an average of 44% percentile change across all 8 measured factors. This translates to a very strong, positive impact overall.

Lewisham:

Our analysis in Lewisham covers one 10 week period. Our results showed that our highest areas of positive impact in this area were on the following factors:

  • Achievement motivation – 47% increase
  • Intellectual flexibility – 45% increase
  • Self confidence – 45% increase

Our Lewisham Social Scrimmages saw an average of 43.6% percentile change across all 8 measured factors. This also translates to a very strong, positive impact overall.

Overall, it is apparent from the results that our Social Basketball project has a particularly strong positive impact on: self confidence, emotional control and intellectual flexibility, which was reflected in all three locations.

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Youth Basketball Sessions

 

This year we also collected LEQ results for our Youth Basketball Sessions at St Augustine’s Sports Hall. This data was very helpful in determining where the project had the greatest impact on young people under the age of 18.

The results of the questionnaires shows that our greatest impact was on the following areas:

  • Achievement motivation – 44% increase
  • Self confidence – 46% increase
  • Active initiative – 41% increase
  • Intellectual flexibility – 42% increase

Overall, the project saw an average percentile change of 40.8% in participants, which translates to a very strong positive impact overall.

 

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School competitions

 

LBA organised and hosted two London wide school competitions this year. We hosted the Westminster High school league which engaged over 300 participants, 13 schools and 25 teams. We also hosted the College Basketball League which engaged over 150 participants, 10 schools and 10 teams. The results from the LEQ data collected at these events were phenomenal and showed fantastic progress in our participants.

 

 

Our school competitions had the greatest impact on the following areas:

  • Social competence – 37% increase
  • Intellectual flexibility – 46% increase
  • Emotional control – 43% increase
  • Self confidence – 45.4% increase

Overall, the project saw an average percentile change of 39.4% in participants, which translates to a very strong positive impact overall.

 

 


 

Conclusion and future targets:

 

Overall we have proven that basketball is a great vehicle for providing benefits to society. We hope to continue being quality providers of our activities, and a team worth collaborating with, who are professional and resourceful.

17-1In the future we aim to increase our focus on female participation, as research has shown that females are more difficult to engage, particularly in basketball. We plan to build capacity and raise funding to turn this around and engage thousands more females in the near future.

A need has developed for us to hire an additional project manager and a human resources officer to help manage the internal operations at the LBA. As an organisation we will need to have society get behind us in order to achieve this, so you will be seeing our fundraising campaigns throughout the year!

We also have an initiative to get our 4 main projects onto Project Oracle, level 1, 2 and 3. Since we have been consistently strong with collecting data and measuring our impact we should be able to achieve this, which will in turn significantly strengthen the validity of our projects.

We have some fantastic initiatives and plans for the future, and we look forward making them accessible to the public, plus collaborating with many of the other organisations doing amazing work. We hope to continue building a healthier and more unified community for years to come!

 

 


 

Links to video footage of some of our work: