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LBA at the One Heart Community Festival 2023

In early 2023, the London Basketball Association moved its head office to the Grand Union Studios, which is based in the Borough of Kensington & Chelsea. Since then we have been keen to immerse ourselves in our new community. The One Heart Community Festival provided the perfect opportunity for this.
The Festival is an annual event which provides local residents with the opportunity to unite and celebrate their community, while paying tribute to the lives lost in the Grenfell Tower Fire in 2017.
Organised by the Youth Action Alliance and taking place at the Westway Sports Centre, the sixth instalment of the festival was the LBA’s first appearance. This was a chance to engage with locals and spread the word about our commitment to positively impacting lives through sport.
From the very start of the event, we were approached by young people and parents alike, all interested in finding out about the LBA’s work. It was clear from the outset that the local community were basketball lovers, as just the presence of a few balls on the table was enough to engage the public.
We had young people practising their handles, volunteers showing off their skills and many others enjoying our wristband and mini ball giveaway.
As the crowds began to pour in, we had Division 1 college baller Nelson Boachie-Yiadom connecting with the local youth. LBA shirts went to the ones with the best handles.
Having spread the word about the LBA with parents and young people, we also had the chance to walk around and explore some of the other stalls and activities at the festival.
We engaged with people from ZSL London Zoo, the Science Museum and the Natural History Museum, all of whom were teaching kids about their organisations through a range of fun activities.
The day was a great success, with the volunteers from the Youth Action Alliance to thank for the seamless running of the event. We loved engaging with our new community and we hope to see them again in the near future.
Today’s event was a fitting tribute to the victims of the Grenfell Tower tragedy and a much needed celebration of the community’s togetherness in recent years. The LBA is grateful for the opportunity to participate, and hopes to continue to do so in the future.