“Behind The Scenes” | LBA HQ 2018 | 100% Committed to Basketball.

                                                                                  We believe in the power of sport to change the world.

This may sound idealistic, but we’ve seen it first-hand how sport can have a sustainable impact to our community. And while we may not be able to make this change all on our own, we’re confident that we can leverage basketball as a sport to enrich young people’s lives, and to benefit and unite thousands from disadvantaged communities.

The LBA was founded based on this very philosophy by our CEO Tony, who has since grown the LBA to a registered charity with over 20 members of staff. All of us share the same passion, and it’s what brings us together and makes us stronger as a team.

If you visited our offices you’d see exactly what we mean by this. Most of us work in our head office at The Granville Community Space, and our business hub is one of the biggest spaces within the building. We’re structured with six departments – I.T., Data, Marketing, Fundraising, Accounts, and HR – with one paid, core member of staff to oversee each department. There are three to five volunteers supporting each department to manage the workload, so we can continue to provide the highest standards to service our members and communities.

Despite our busy schedules, we stay well connected through regular face-to-face meetings – whether it be in the office or at an event we’re hosting – and supplement this through the use of technology to be in constant communication and manage projects efficiently. We’ve all learned through the dynamism of the LBA to not to be constrained by our roles and are all adaptable to support each other – you’ll even see Tony on the court updating our social media accounts. We’re able to take the variety of backgrounds and cultures in the LBA and really mould them to be one of our core strengths through our common vision and proactivity to make it a reality together.

Although we don’t do what we do for the accolades, it’s still nice to be given recognition for the hard work we put in. Our work has been recognised for bringing positive social change into deprived communities and into young people’s lives, and most recently we won the Pride of Brent Award 2018 for the community group of the year. We’re looking to keep up the momentum for 2019, and continue to improve people’s’ lives, and make sure basketball is accessible and affordable to all.

We wouldn’t be able to do all of this without the support of the community – we’re so grateful for the too-often-under-acknowledged coaches and officials who make all of the games, activities, and training possible. We’ve been growing at an exponential rate and have been fortunate enough to have so many volunteers who are fully committed to our cause. We like to think it’s a win-win situation for both us and for our volunteers, where we both get to learn and grow from each other.

Now, we don’t like having to ask for help, but at the end of the day we’re a charity with limited resources and funding. We do the absolute best we can with what we’ve got, but we’re always looking for people to help out, both to us as an organisation, and to the local community. If you’d like to support our cause, you can either register to volunteer by contacting [email protected] , or help out our operations through making a donation here. Any amount is greatly appreciated and will help us continue to make our vision a reality. We’re always looking for other organisations to connect and collaborate with too, so drop us a line if you feel we can make something happen together. 

Basketball has so much potential in London, and The LBA has been building from the grassroots level up so that we can realise the full potential of basketball as a sport. We take our roles seriously to provide a level of attention that is second-to-none, and we feel this commitment is exactly what the sport needs, so that our communities benefit from our work dramatically.  

We’re the LBA – and we’re 100% committed to basketball.

Written By Emiko Saltzgaber & Veronica Lopez.